A headstart in life for tassie kids THROUGH the gift of READING.

22% of Australian children start school ‘developmentally vulnerable’ by starting school behind.

42% of Tasmanian Year 9’s could not read at the level required to match their curriculum.

There have been many attempts to address this but the gap keeps growing wider. Low literacy levels impact more than the ability to read books, it impacts health, job prospects and how much someone participates in society.

It’s a multi-generational issue and the longer we leave it, the more ingrained it becomes.
Giving Tassie kids a headstart in life now can change the course of their lives and the future of our state.

LAUNCHING JANUARY!

Our core literacy program will be delivering books to children from birth to age 5, every month to their home in conjunction with United Way Australia and Dolly Parton’s Imagination Library. We will also be helping parents and caregivers with other support under our “Three Words Ahead” programs.

WHY IMAGINATION LIBRARY?

“It’s the plasticity of the brain that you are building through reading to the child early. What I see are children who are creative and clever and capable, but haven’t been read to before school, and then you start teaching them in kindergarten and year 1 they don’t get it because they haven’t had the opportunity of being read to. So many kids in the class don’t have any phonological awareness and the Imagination Library unlocks the treasure box of the code to English and provides a level playing field.”

— Emily Press, Hillvue Primary School Early Childhood Educator

“Each time a book arrives I’m reminded that my community cares about my child, and that the investment of reading daily will result in higher chances of success in his future”

- Imagination Library Parent

When it comes to the Imagination Library, the biggest winner is that the children are coming to us (school) with book knowledge; the text is powerful (the language around the text) and the language development hasn’t happened if they are not being read to. The oral language development they can see in the book is helping their cognitive development as we discuss the book.”

- Lynette Grimes, School Instructional Leader

“Our legal system needs to deal constantly with people who may have found themselves in trouble with the law. In so many cases where crime is involved, we hear of people who have not had a good start in life. Many may have struggled with learning that can be linked to poor literacy. Poor literacy leads to poor educational outcomes which leads to poor employment outcomes and that in turn leads to poor socio-economic outcomes in our communities. If we can help children, in their formative years, to read and learn in order to succeed, we are able to change the trajectory of a child's future to becoming a valuable contributor to society.”

- Brett McGrath, President,
Law Society of NSW

HOW imagination library HELPs

PRIDE OF OWNERSHIP

These books are delivered to the child with their name on it. Something that is theirs that they can take pride in.

INFANT BRAIN DEVELOPMENT

A baby’s brain develops more quickly during the first 1000 days than at any other time of life. It helps to build the ability to focus and concentrate and build emotional skills.

EARLY BONDING WITH PARENTS

Reading provides a parent a chance to connect with their child, to snuggle while they hear their parent’s voice and builds a level of security and resilience.

HELP BROADER COMMUNITY ISSUES

Poor literacy is associated with dropping out of school, decreased workforce capacity, decreased work productivity, lower earnings, and welfare dependency and is linked to crime, poor health outcomes and social isolation.

BE READY FOR KINDERGARTEN

A child's language development begins well before they enter school, heavily influenced by their home learning environment. Evidence shows that regardless of income, children from “language rich” home environments can bridge the word gap that puts them behind their peers when they start school.

PROMPT READING FREQUENCY

Even homes with mid to high levels of education can get busy. The more regularly we read the more we make the most of those early years to learn more words, tap in to curiosity and to be inspired. Having books sent monthly sets the tone of a ‘reading household’ and acts as a timely prompt.

Australians are reading less every year and this is a problem for children. We want to create a culture of reading, to see more books being picked up more often and to spark imaginations in our young people!

YOUR QUESTIONS ANSWERED

  • There’s more to this program than just the reading. Giving a child pride of ownership, offering a child the chance to get excited each month when that gift arrives allowing them to build a relationship with books being an exciting gift. In addition, research also shows that recall is better when we read on a physical page.

  • Each year, an independent local Australian committee selects a special booklist of age-appropriate and culturally diverse books. This committee is aware of the importance of localising the books, so the booklist is Australian, with many well-known Australian titles, including indigenous titles, that have Australian English spelling. i.e., Color is Colour, and Mom is Mum.

  • Yes. Cities like Tamworth in NSW have just finished 5 years of the program which means kids who were enrolled from the start are now entering school. Teachers have found they’ve had to adjust the curriculum as the children already have strong literacy foundations and are ready to continue learning.

  • Yes. The program in Australia is run by United Way Australia. The books are selected here from Australian printers and publishers (other then select UK and US books), tip sheets are created and printed in Australia and the packages are distributed and delivered by Australia Post. The $9 per month covers all of that. The Dollywood Foundation provide the book ordering system and their support but funds do not go to the US.

  • We’re working with partners right now to get our local systems in place. But in short, when a baby is born they will be offered the chance to register their child and will receive their first book. That registration will come through to Rosie’s Reading and our volunteers will update that record and put the order through to Dolly Parton’s Imagination Library. A month later the first book will arrive and continue every month until the child is 5. Each book comes with a tip sheet created by specialists to help the parent or carer get the maximum benefit from using the book with their child.’

  • Yes. We will be working with local partners including schools and libraries to offer support for parents who may have literacy challenges. This way we can also help parents who may have low reading ability.

  • It’s often thought that a lack of reading only happens in poorer households but that’s not always true. A lack of reading happens for all sorts of reasons. Sometimes parents think they’re too busy, sometimes they just forget, some think it’s the school’s job to teach a kid to read. We’ll tackle all of those challenges and treat every kid and family equally.

  • The program is free to families and caregivers. Rosie’s Reading is working with community, government and business partners to raise the funds to keep this program running that is delivered in Australia by United Way. The cost for us to deliver the books is under $9 per month per child which is a small investment in the future of our state.

  • Currently there are around 28,000 children aged 0-5 in Tasmania. It costs $9 per child per month to deliver these awesome books to each home. That means that in 5 years when the program is full, we’ll need to raise just over $3 million per year. We will be measuring results, and hope that by that time, government and business will continue to chip in to keep the program running, after all, literacy is proven to save the government money. As Dolly would say “You’ve just got to try.”

  • Not yet, but we’re working on it. We can still offer a receipt through our platform, but our DGR (Direct Gift Recipient) status from the ATO is in process now.

  • Rosie Mostogl was Rick’s Mum (the President of Rosie’s Reading Inc). She didn’t have great literacy skills after a pretty bumpy childhood, but becoming a parent proved to be a catalyst for her to polish her reading, and books were a very important part of the household. Rosie passed away in 2022 and this charity has been set up to give a warm hug to all of Tassie’s Kids from Rosie through the gift of reading.

SPONSOR A CHILD OR SPONSOR A SUBURB.

EVERY LITTLE BIT HELPS, AND WE WANT YOU TO KNOW THAT WE SPEND IT WISELY.
THIS IS AN OPPORTUNITY TO BREAK THE CYCLE OF ILLITERACY IN TASMANIA.
AS DOLLY SAYS “IF YOU CAN HELP, YOU SHOULD HELP”

Our first suburbs are launching in January 2025.

If you’re a business or community group that would like to adopt a suburb from just $5000/year please contact us below.