DOLLY PARTON’S IMAGINATION LIBRARY IS NOW AVAILABLE IN MAYFIELD AND ROCHERLEA.

“You can never get enough books into the hands of children.”

Dolly Parton's Imagination Library (DPIL) is a special program that helps kids to build a love of reading from a young age. Rosie’s Reading is excited to bring this program to Tasmania, working with United Way Australia.

If a baby is born after October 2024 and lives in the Mayfield or Rocherlea suburbs, they can join the program. Each child will get one free book every month from birth until they turn 5 years old—and they get to keep the books!

Launceston, Hobart and North West Electrical Solutions supports literacy because it empowers individuals with knowledge, communication, and opportunity. Early childhood literacy is especially important, laying the foundation for lifelong learning, problem-solving, and success.

YOUR QUESTIONS ANSWERED

  • Any child born currently residing in Mayfield and Rocherlea, Tasmania. who is under 6 months old.

  • A monthly home delivered book program for children from 0-5 years old, free of charge to families.

  • Each year, an independent local Australian committee selects a special booklist of age-appropriate and culturally diverse books. This committee is aware of the importance of localising the books, so the booklist is Australian, with many well-known Australian titles, including indigenous titles, that have Australian English spelling. i.e., Color is Colour, and Mom is Mum.

  • Reading to your child from a young age will help their language development and assist them to develop the skills to read themselves as they get older.

  • There’s more to this program than just the reading. Giving a child pride of ownership, offering a child the chance to get excited each month when that gift arrives allowing them to build a relationship with books being an exciting gift. In addition, research also shows that recall is better when we read on a physical page.

  • Yes. The program in Australia is run by United Way Australia. The books are selected here from Australian printers and publishers (other then select UK and US books), tip sheets are created and printed in Australia and the packages are distributed and delivered by Australia Post. The $9 per month covers all of that. The Dollywood Foundation provide the book ordering system and their support but funds do not go to the US.

  • Yes. We will be working with local partners including schools and libraries to offer support for parents who may have literacy challenges. This way we can also help parents who may have low reading ability.

  • Contact Rosie’s Reading via message or support@rosiesreading.org and we will update your delivery address. Please let us know as soon as you know, because a book may already be on the way to the old address.

  • It’s often thought that a lack of reading only happens in poorer households but that’s not always true. A lack of reading happens for all sorts of reasons. Sometimes parents think they’re too busy, sometimes they just forget, some think it’s the school’s job to teach a child to read. This is a community challenge and as they say “it takes a village to raise a child”,

  • Books may arrive at different times of the month, but you should receive a book within 5 weeks of registration. Please message us if you don’t.

    Keep in mind, you should also go to your 2 week CHaPS visit, where you will receive your Little Tasmanians book from Brand Tasmania. This isn’t part of the library, but we love that you get this Tasmanian book first :-)

  • No.

    The program is free to families and caregivers.


    Rosie’s Reading is working with community and business partners to raise the funds to keep the program running. The cost for us to deliver the books is $9 per month per child (or $540 across 5 years).

  • Our target is to have it available to ALL Tasmanian children but that will cost us a lot more money than we currently have.

    As a board, Rosie’s Reading believe that we do not make a promise we cannot keep. So we want to make sure that any child that starts the program will receive their full 5 years of books. Our board budget for each suburb 10 years in advance. With 105 suburbs it’s a big task, but we know that if we opened every suburb first we would not be able to support the demand.

    As Rosie said to Rick before she passed away, you just have to start small somewhere.

  • Currently there are around 28,000 children aged 0-5 in Tasmania. It costs $9 per child per month to deliver these awesome books to each home. That means that in 5 years when the program is full, we’ll need to raise just over $3 million per year. We will be measuring results, and hope that by that time, government and business will continue to chip in to keep the program running, after all, literacy is proven to save the government money. As Dolly would say “You’ve just got to try.”

  • Yes.

    For individual donations, with the support of United Way Australia, a donations portal has been set up for donations with DGR status. These funds go directly to our ‘book fund’ with no administration or transaction fees. Thank you United Way!

    Statewide and Suburb Sponsorship packages purchased by business can be treated as your normal marketing expenses.

  • Rosie Mostogl was Rick’s Mum (the President of Rosie’s Reading Inc). She didn’t have great literacy skills after a pretty bumpy childhood, but becoming a parent proved to be a catalyst for her to polish her reading, and books were a very important part of the household. Rosie passed away in 2022 and this charity has been set up to give a warm hug to all of Tassie’s Kids from Rosie through the gift of reading.

WHY IMAGINATION LIBRARY?

“It’s the plasticity of the brain that you are building through reading to the child early. What I see are children who are creative and clever and capable, but haven’t been read to before school, and then you start teaching them in kindergarten and year 1 they don’t get it because they haven’t had the opportunity of being read to. So many kids in the class don’t have any phonological awareness and the Imagination Library unlocks the treasure box of the code to English and provides a level playing field.”

— Emily Press, Hillvue Primary School Early Childhood Educator

“Each time a book arrives I’m reminded that my community cares about my child, and that the investment of reading daily will result in higher chances of success in his future”

- Imagination Library Parent

When it comes to the Imagination Library, the biggest winner is that the children are coming to us (school) with book knowledge; the text is powerful (the language around the text) and the language development hasn’t happened if they are not being read to. The oral language development they can see in the book is helping their cognitive development as we discuss the book.”

- Lynette Grimes, School Instructional Leader

“Our legal system needs to deal constantly with people who may have found themselves in trouble with the law. In so many cases where crime is involved, we hear of people who have not had a good start in life. Many may have struggled with learning that can be linked to poor literacy. Poor literacy leads to poor educational outcomes which leads to poor employment outcomes and that in turn leads to poor socio-economic outcomes in our communities. If we can help children, in their formative years, to read and learn in order to succeed, we are able to change the trajectory of a child's future to becoming a valuable contributor to society.”

- Brett McGrath, President,
Law Society of NSW

HOW imagination library HELPs

PRIDE OF OWNERSHIP

These books are delivered to the child with their name on it. Something that is theirs that they can take pride in.

INFANT BRAIN DEVELOPMENT

A baby’s brain develops more quickly during the first 1000 days than at any other time of life. It helps to build the ability to focus and concentrate and build emotional skills.

EARLY BONDING WITH PARENTS

Reading provides a parent a chance to connect with their child, to snuggle while they hear their parent’s voice and builds a level of security and resilience.

HELP BROADER COMMUNITY ISSUES

Poor literacy is associated with dropping out of school, decreased workforce capacity, decreased work productivity, lower earnings, and welfare dependency and is linked to crime, poor health outcomes and social isolation.

BE READY FOR KINDERGARTEN

A child's language development begins well before they enter school, heavily influenced by their home learning environment. Evidence shows that regardless of income, children from “language rich” home environments can bridge the word gap that puts them behind their peers when they start school.

PROMPT READING FREQUENCY

Even homes with mid to high levels of education can get busy. The more regularly we read the more we make the most of those early years to learn more words, tap in to curiosity and to be inspired. Having books sent monthly sets the tone of a ‘reading household’ and acts as a timely prompt.

Australians are reading less every year and this is a problem for children. We want to create a culture of reading, to see more books being picked up more often and to spark imaginations in our young people!