Privacy, Data & Trust
Our approach to your information
Rosie’s Reading exists to create a culture of reading in Tasmania. At our core, we’re focusd on the early years of a child to build strong foundations through books in the home, broader literacy activities and human connection.
Families, donors, sponsors and community partners place trust in us to do that work.
That trust includes how we treat information.
Our approach is simple:
Use only what we need.
Use it for the reason it was provided.
Protect identifiable information.
Keep private information private.
And be clear about who actually holds your information.
We do not sell personal information.
We also believe privacy information should be understandable. You should not need legal or technical knowledge to understand what happens to information about you or your child.
Who is Rosie’s Reading?
Rosie’s Reading Inc. is a Tasmanian incorporated association working with community partners to expand shared reading across the community including the delivery of Dolly Parton’s Imagination Library across Tasmania.
Some parts of our work are operated directly by Rosie’s Reading.
Other parts — particularly Imagination Library enrolments and donations made through our book fund — involve our program partner United Way Australia and the Dollywood Foundation.
This means the organisation holding your information depends on how you interact with us.
We explain those differences below.
Our privacy principles
Use only what we need
We try to collect, receive and retain only the information reasonably needed to do our work.
If we don't need someone's identity to complete a task, we don't need to use it.
Use information for its intended purpose
Information provided to support a child's enrolment, make a donation, manage a sponsorship or work with us as a partner should be used for that purpose.
Private by default. Public by agreement.
Providing support to Rosie’s Reading does not automatically give us permission to publicly identify you.
Where recognition is part of a sponsorship or partnership, we agree on it together.
For philanthropic donors, privacy is our default.
Families enrolling in Dolly Parton’s Imagination Library
Dolly Parton’s Imagination Library requires information to confirm a child's eligibility and deliver books to their home.
This can include information such as a child's name and date of birth, parent or caregiver information and the address where books will be delivered.
The Imagination Library registration system is operated through the Dollywood Foundation and the Australian program is delivered in partnership with United Way Australia.
Rosie’s Reading may have access to or receive information required for us to perform our responsibilities as the Local Program Partner.
We do not use information provided through Imagination Library for unrelated purposes.
The Dollywood Foundation and United Way Australia have their own privacy policies covering the information they collect and hold through their systems.
Dolly Parton's Imagination Library Privacy Policy
United Way Australia Privacy Policy
United Way Australia says it may collect information through registration systems and service partners and may hold or disclose information through overseas service providers, including providers operating in the United States, United Kingdom and Canada.
The Dollywood Foundation also operates the central Imagination Library services and explains its collection, use and disclosure of information in its privacy policy.
The New Program Alert
If Dolly Parton’s Imagination Library is not yet available in your area, the Imagination Library website may offer a New Program Alert.
This service is operated through the Dolly Parton’s Imagination Library website and is not a Rosie’s Reading form.
The form may ask for information including your name, email address, location and information about preschool-aged children in your household.
Information entered into that form is provided directly through the Dollywood Foundation's Imagination Library system and its privacy policy applies to that collection.
Rosie’s Reading does not control the collection or storage of information submitted through the New Program Alert.
If information from that service is subsequently provided to Rosie’s Reading as a Local Program Partner, we will handle any information we receive in accordance with this policy and only for the purpose for which it has appropriately been provided.
Making a donation
Your donation is processed by United Way Australia
Public donations supporting Rosie’s Reading are currently made through our dedicated book fund with United Way Australia.
Technically, your donation is made to United Way Australia and allocated to the Rosie’s Reading book fund for books delivered to children in Tasmania.
United Way Australia therefore processes the transaction and holds the personal and financial information required to accept and administer your donation.
Rosie’s Reading does not receive your credit or debit card details.
The information currently provided to Rosie’s Reading is limited to:
the donor's name
the amount donated
the date of the donation.
We use this information to reconcile local book funding and to thank the people helping make the program possible.
United Way Australia states that it collects information from donors and uses information to process and record donations. The current Rosie’s Reading donation page is also operated through United Way Australia's donation platform.
Business sponsors, grant funders and local partners
When an organisation works directly with Rosie’s Reading as a sponsor, grant provider, community partner, supplier or local organisation, the relationship is managed by Rosie’s Reading.
We may hold information such as:
names and contact details
organisation details
correspondence
agreements and contracts
funding and sponsorship records
reporting information
information needed to manage the relationship.
We use this information to administer the partnership, meet our obligations, communicate with you and maintain appropriate financial and governance records.
We do not sell this information or provide it to others for unrelated purposes.
Like most organisations, we may use service providers for things such as email, document storage, financial administration or other normal business systems. Where information is processed by a service provider on our behalf, we seek to use it only for the purposes required to operate Rosie’s Reading.
Where information needs to be provided to another organisation specifically to fulfil a grant, sponsorship or partnership agreement, this will be done for that agreed purpose.
Philanthropic donors
Privacy is the default
We understand that philanthropic giving is often intended to be private.
For this reason, Rosie’s Reading treats philanthropic donor identities and contributions as confidential by default.
We do not publicly list, promote or identify a philanthropic donor simply because they have supported our work.
Recognition may occur where it is mutually agreed.
That might include recognition of a foundation, family, individual or philanthropic partner where the donor would like their contribution acknowledged or where both parties believe public recognition can help create further community impact.
Giving does not create an obligation to be public.
Some people may make an extraordinary contribution to Tasmania's children and choose never to have their name attached to it.
We respect that.
Sponsorship recognition
Business and community sponsorship can be different from private philanthropy.
Public recognition may form part of an agreed partnership — for example through logos, events, media, signage or website acknowledgement.
Where this occurs, the type and level of recognition is agreed with the sponsor or partner.
Our principle remains: Private by default. Public by agreement.
Our approach to AI and modelling
Technology can help us plan. It does not need to know who you are.
Rosie’s Reading may use AI-assisted tools from time to time to help with planning, analysis or financial modelling.
AI tools are not directly connected to our enrolment systems, donor systems or other databases containing personal information.
There is no live connection between an AI tool and the systems holding family or donor records.
Where program information is useful for modelling, the process is deliberately separated from the original information.
Before information is used for modelling:
information that identifies a person is removed;
only the minimum information needed for the calculation is retained;
information may be grouped or generalised further where necessary to reduce the possibility that an individual could be identified; and
the limited, de-identified information is then used for the modelling task.
This may include information such as age or birth month, broad geographic information, enrolment numbers or the expected remaining time within the program.
We take particular care in smaller communities, where combinations of information can sometimes identify someone even when their name has been removed.
Australian privacy guidance recognises that effective de-identification involves removing obvious identifiers and considering whether combinations of remaining information could still reasonably identify an individual.
What do we use modelling for?
Our modelling is about the program, not individual children.
It helps us understand things such as:
how many books we are likely to need
future book costs
how long existing funding may last
expected enrolment growth
the future financial commitment associated with an area
where engagement may need strengthening
where a funding runway may be shortening.
This helps us make sustainable decisions about where and when the program can grow.
We do not use AI to make automated decisions about whether an individual child receives books.
We do not use AI to profile individual children, families, donors or sponsors.
We do not train our own AI models using identifiable family or donor information.
The purpose is better forecasting to ensure we can always keep delivering books to families as we grow and the needs of Tasmanians change. It is not about knowing more about individual people.
De-identifying information
Removing someone's name does not automatically make information anonymous.
Information such as age, location or other characteristics can sometimes identify a person when combined — particularly in a small community.
Where information is used for modelling, reporting or analysis without a need to identify individuals, Rosie’s Reading takes steps to remove identifiers and reduce or aggregate other information where appropriate.
This reflects the Australian privacy principle of collecting and using only information reasonably necessary for an organisation's functions. Current OAIC guidance expressly emphasises a data-minimisation approach.
Sharing information
We do not sell personal information. The information entered by the paret or caregiver in to the Imagination Library Book Ordering System (BOS), is used for packaging and delivery purposes and to make contact to participate in an online survey by the research team of United Way Australia. These surveys help us ensure the program is achieving the goals for the child, their family and the community.
De-identified data (such as postcode, number of books to be delivered, and birth month/year), can be used for modelling. It is never used or shared together with personal information such as name, address, email or phone.
Keeping information safe
Rosie’s Reading takes all reasonable steps to protect information we hold from loss, misuse, unauthorised access, modification or disclosure.
We seek to limit access to people who need information to perform their role.
We also minimise risk by avoiding unnecessary copies of information and by not collecting or retaining personal information simply because it may be useful one day.
How long do we keep information?
We retain information only for as long as it is reasonably required for the purpose for which it was collected, for our legitimate organisational records, or where record-keeping requirements require us to retain it.
When identifiable information is no longer required, we will take reasonable steps to securely delete it or de-identify it where appropriate.
Information held by United Way Australia or the Dollywood Foundation is subject to their own retention policies.
Accessing or correcting your information
If Rosie’s Reading holds personal information about you and you would like to:
know what we hold
correct something that is wrong
ask us to remove information that is no longer required
ask how information has been used
please contact us.
Where the information is actually held by United Way Australia or the Dollywood Foundation, we may direct you to the organisation responsible for that record.
Questions or concerns
Privacy should be easy to ask about.
If something on this page is unclear, or you are concerned about information Rosie’s Reading holds about you, please contact:
Rosie’s Reading Inc.
PO Box 577
Launceston TAS 7250
Email: hello@rosiesreading.org
If your question relates specifically to information held by United Way Australia or Dolly Parton’s Imagination Library, we will help identify the appropriate organisation to contact.
Our simple privacy promise
We use only what we need.
We don't sell your information.
AI is not, and will not ever be, connected to our personal-information systems.
Information used for modelling is first minimised and de-identified.
We don't use AI to make decisions about individual children or families.
Philanthropic giving is private unless we mutually agree otherwise.
Public recognition is by agreement, not assumption.
And if we cannot clearly explain why information is needed, we should question whether we need it at all.